Promotional Imagery

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Production Design & Art Direction | VR Experience, Trailer & Promotional Imagery

Promotional Agency – COW PR
Production Management – Ian Moore for The Production Family
Costume – Alice Lessing
HMUA – Becky McGahern

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‘Every year we’re briefed by The Kraken to develop a unique Halloween experience under the Screamfest banner. The idea must deliver a deeply immersive national and regional experience that plunges hundreds of attendees into the world and myth of the brand, while also delivering buckets of national news coverage and high social media reach and engagement.’ 

This trailer was made to invite fans to a unique horror bar where the price a visitor paid for drinks was determined by their own heart rate. On arrival to Screamfest VII: Shock Exchange guests were hooked up to heart rate monitors and thrown into an immersive horror gauntlet scientifically designed to test their resilience to fear. The more a guest’s heart pounded during the experience, the more pounds they paid at the bar for their Kraken cocktails. 

To amplify the event on a regional scale we created a VR equivalent of the experience. Visitors to partner bars in would don VR headsets and heart rate monitors, and be transported into the same gauntlet of terror.

Behind the Scenes photos by Isabella Van Braeckel

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